For some reason, the copy of Better Off Ted, season 1 that I picked up for $10 at the Target yesterday included a coupon on the outside for $10 off a purchase of both Better Off Ted and the first season of Mental.
The only ad at the beginning of Better Off Ted is for Mental – a minute-long introduction to the show by the actors in it, who describe the premise in the kind of unremittingly positive language that indicates they’re selling their own show.
Other than the fact that these shows were on the same network, and debuted at the same time, they have nothing at all in common. One is a half-hour comedy-satire about the modern American multinational workplace and the funny/evil things they sometimes do and make; one is an hour-long drama about a mental healthcare worker who “shakes things up” by suggesting the patients participate in their own diagnostic session, and who has a kind of mind-meld thing going on when it comes to diagnosis.
What is the deal with this? Mental seems like a sure bet, the way any show based on every other successful show would be, so maybe hitching Ted’s wagon to Mental was to make Ted, Better Off, but if that were the case, Mental would have the coupon, and the jingly actor-promo in the front. I can’t speak for actor-promos, as I didn’t buy Mental, but when I saw the show at the Target, it didn’t seem to have any equivalent coupon.
Seems this promo could have used a bit of finessing from corporate overlord Veridian Dynamics.
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